The Logo
We contacted local artist Victor Tukuafu and commissioned him to design the logo.
We needed the logo to illustrate 3 things;
1. The Pupurangi.
2. The relationship our operation has to the local area and environment.
3. To acknowledge Ranginui & Papatuanuku, the Sky Father & Earth Mother.
When you first look at the logo, what stands out is the Koru design which represents the spiral of the Pupurangi (Kauri Snail), then look above the Pupurangi and you notice the pyramid shape which signifies Parihaka the local Maunga or Mountain on the eastern side of the WhangareiCity. Under Parihaka are the triangles which represent the different areas where the ancient Maori live and worked. From there pan to the left side of Parihaka and you see the embrace of Ranginui the Sky Father and Papatuanuku the Earth Mother.
Maori Beliefs
Through Maori beliefs the creator of all things from the beginning to the end is call Te Io Matua Kore (The Fatherless One) the Atua (The Supreme Being).
Ranginui and Papatuanuku are the cradle of creation, from them came forth the many archetypal figures that preside over all things created by the Atua.
The Atua gave the ultimate task to these archetypal figures and that was the procreation of life.
The Pou
In March 2009 we commissioned Pene Werohia to design and carve the Pou (Carved Pole) to sit on the jetty pile of our business in the Whangarei Town Basin Quayside & Marina.
Our brief on this project was;
- To represent Ranginui & Papatuanuku.
- To represent the area.
- To acknowledge visitors to our area.
What Pene came up with was better than we had anticipated. We wanted the Pou to project a real Maori flavour for the Town Basin Quayside & Marina area. With this exhibit of Maori art we now have tool to facilitate Maori beliefs, principles, philosophies and local stories.
Now let’s talk about the Pou design starting from the bottom. The pattern (Whakairoa) here has a zig zag look called Aramoana, the pathway on the water, which represents the HateaRiver, where the Pou sits.
The next pattern up from the bottom is the unaunahi, the scale of the fish, representing all living things that dwell in the river.
The middle part of the Pou has a Pupurangi and flame representing the ancient name for the area Te Ahipupurangi.
The next pattern is Whitikirua, the belt, which ties together all the ancient genealogies (Whakapapa) pertaining to this area.
And then we have the figure that sits at the top of the Pou
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